Temple Run:Reasons for the rise and fall

BY   17 Aug,2021

Speaking of parkour games, I believe we are not unfamiliar with the game Temple Run, which has an absolute status in the world of parkour games, as a single game, Temple Run with a new fast-paced game rate, in the year that smart phones just emerged in the era of fire around the world, decimated a large number of players, and this game at the time was the first choice of most people to parkour games. Time has changed, Temple Run's game career is now developing smoothly, but I wonder if you have found that he is going downhill, positive and negative evaluation imbalance, so what is the reason that led to the embarrassing situation of this once divine game nowadays?


Temple Run as a game that once exploded around the world, the official release of the game, the game has captured nearly 100 million downloads, as a single game can be so loved by players, and the developers behind this is inseparable, 08 Shepherd and Natalia two couples to create a name: "Imangi In 2008, Shepherd and Natalia created a game studio called "Imangi Studios", and Temple Run was also developed by Imangi Studios, an action movie game with no end.

When Temple Run was officially released in '12, Imangi Studios made the bold decision to announce that Temple Run would be free to play in a time when single-player games were almost always bought out. At that time, it was a challenge for a studio like Imangi Studios to give the game away for free, but with the high quality of the game and the high number of downloads, the game was eventually accessed by advertisers and Imangi Studios was able to make a significant profit. Imangi Studios made a significant profit. As Shepherd's wife Natalia said: Temple is definitely not the only one for them, but the reality is not so good. Although many people visit their website every day, most of them come for Temple Run and don't even look at their new games.


In order to make the Temple Run IP bigger, Imangi Studios cooperated with Samsung to launch the Temple Run VR version, but because of the experience of the game, this version was resisted by the players as soon as it was launched, and then it was completely sealed off from the world. Two years after the failure of VR, Imangi Studios launched Temple Run 2, which inherited the style of the first version of the game and incorporated some new game elements, such as replacing the map, characters, etc., so Temple Run 2 was once again on fire after the first version, but it was because of the fire of Temple Run 2 that Imangi Studios made a decision that it would regret for the rest of its life. However, because of the popularity of Temple Run 2, Imangi Studios made a decision that they will regret for the rest of their lives.


After the launch of Temple Run 2, Imangi Studios quietly set up the bound download data in this game in order to make players pay attention to their other games, that is, as long as players download Temple Run, then they will download other games that jump to the studio, because of this, Temple Run 2's reputation collapsed, players are very dissatisfied, the monthly download volume fell directly into the It was not until 18 years that the official realized the seriousness of the problem and gradually canceled the binding download, and at this time players have long ceased to be interested in this game, and secondly, Temple Run 2 is also very ugly to eat, since the cooperation with Disney, Imangi Studios canceled the advertising revenue to add the game to the payment system, those beautiful mounts and skins need you kryptonite to get, however, because However, because Imangi Studios does not have any creativity for this kind of theme itself, so they copied other games, for China, a market that had 1 billion pirated Temple Run, Imangi Studios will move other popular game characters over and modify them at will to sell as their own game products, just like a copycat game.

Nowadays, Temple Run is no longer brilliant, and there are basically no more waves in the international version. From the root, the game is a good game, but in today's era of parkour games, Temple Run's gameplay is still similar to the previous, monotonous, and it can be said that apart from kryptonite to buy new cool props, no innovative things are added, so its failure is inevitable.


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